Theresa Lina is the author of the bestseller, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She is also a long-time Silicon Valley business strategist and practitioner who specializes in helping companies become differentiated, innovative, and more profitable market leaders. As founder and president of Lina Group, Inc., she has more than 25 years of strategy, technology, innovation, and marketing expertise.