Theresa Lina is the author of the bestseller, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She is also a long-time Silicon Valley business strategist and practitioner who specializes in helping companies become differentiated, innovative, and more profitable market leaders. As founder and president of Lina Group, Inc., she has more than 25 years of strategy, technology, innovation, and marketing expertise.
Theresa comes back on the show (her pervious episode is 277) because the last time she was here, we didn't have enough time to cover the second part of her subtitle, "...charge more, and have customers love you for it."
So in this episode we focus on that. After all, price is a refection of value, and we need to set our prices based on how valuable we are to our customers. Theresa shows us how to do it.
More about Theresa:
Her website: Apollomethod.com
On Linkedin: https://www.linkedin.com/in/theresa-lina/
293 Theresa Lina Charge more and have your customers love you for it