Helping Sells Radio
184 John Bertino When You’re a Generalist, No One Knows How to Refer YouListen now (46 min) | "Why don’t they just say no,” say customer success managers of sales executives who close deals with customers who do not fit the ideal customer profile. Now the customer success manager has to deal with customers who have expectations that do not fit with …
Bill Cushard
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183 Neil Sahota Finally! Someone Talks About AI in a Language I UnderstandListen now (42 min) | I work in technology. You might say I work on the forefront of some. But I must admit, when I hear someone lead a conversation wi…
Bill Cushard
May 15
182 Matt Barnett Says "Automate Processes, Not Relationships"Listen now (38 min) | Sales is changing. 90% of people won’t pick up a cold call and 53% prefer researching online. This doesn’t make things easy on th…
Bill Cushard
May 8
181 Four Things I Learned About UX Design from Sam HorodezkyListen now (47 min) | As Sam Horodezky so eloquently puts it: if you ask people if they would except anything less than the best user experience design…
Bill Cushard
May 1
180 Garrett Mehrguth Make Your Customer the Star of the ShowListen now (45 min) | Should you target the decision-maker or the champion? I bet most of you would say, “Target the decision-maker. They sign the chec…
Bill Cushard
Apr 27
179 Emily McGuire Stop Sending Email NewslettersListen now (40 min) | OK. I get that you want to nurture your leads, but is your email newsletter really helping your audience? Or are you just trying …
Bill Cushard
Apr 17
The enterprise software podcast about helping customers achieve outcomes has a new home
Bill Cushard
Apr 12
178 Amy Bucher Behavior Change Design Helps Customers Achieve THEIR GoalsListen now (47 min) | How do you get your customers to use your software? To execute that onboarding plan? To implement the plan from your last QBR? Am…
Bill Cushard
Apr 10
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Helping Sells Radio


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