273 Bill Cushard How to take customer success from defense to offenseListen now (24 min) | In this episode, Bill Cushard talks about the difference between defensive customer success and offensive customer success; and how to move from one to the other. Most software companies probably engage in defensive customers success, which is designed to r…
272 Donna Weber Onboarding is a proactive prevention prescription for churnListen now (51 min) | Three-time Helping Sells Radio guest Donna Weber is back with her new book, Onboarding matters: How successful companies transfor…
Bill Cushard
271 Wayne McCulloch The seven pillars of customer successListen now (50 min) | Wayne McCulloch is one of the world’s leading customer success experts and a Top 100 Customer Success Strategist. Wayne McCulloch…
Bill Cushard
270 Emergency Podcast: Coinbase creating markets with customer educationListen now (8 min) | Here's a lesson in customer education. Coinbase is hiring a director of content to "Make Coinbase *the* place to go to learn about…
Bill Cushard
269 Mickie Kennedy PR is about credibility and leverageListen now (57 min) | Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrati…
Bill Cushard
268 Rav Dhaliwal The missing piece in software salesListen now (56 min) | This is Rav Dhaliwal's second appearance on Helping Sells Radio. See Episode 208. Rav is an investor and venture partner at Crane…
Bill Cushard
267 Jonathan Byrnes Customer profit analytics is the new manager capabilityListen now (56 min) | Jonathan L.S. Byrnes is a senior lecturer at MIT and acknowledged authority on profitability management. His extensive experience…
Bill Cushard
266 Ian Bower Intentional graphic design improves customer confidenceListen now (50 min) | Ian Bower is the founder of Graphic Rhythm, an innovative graphic design firm that helps small businesses build customer confiden…
Bill Cushard
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