Three-time Helping Sells Radio guest Donna Weber is back with her new book, Onboarding matters: How successful companies transform new customers into loyal customers. You know that expression, "an ounce of prevention is worth if pound of cure?" Well, that's what onboarding is; a proactive prevention prescription for customer success. Whatever your downstream customer problem, chances are you can follow the flow upstream to a solution of improved onboarding. Donna calls it orchestrated onboarding.