272 Donna Weber Onboarding is a proactive prevention prescription for churn
Three-time Helping Sells Radio guest Donna Weber is back with her new book, Onboarding matters: How successful companies transform new customers into loyal customers. You know that expression, "an ounce of prevention is worth if pound of cure?" Well, that's what onboarding is; a proactive prevention prescription for customer success. Whatever your downstream customer problem, chances are you can follow the flow upstream to a solution of improved onboarding. Donna calls it orchestrated onboarding.
More about Donna:
Her book: Onboarding Matters: https://www.amazon.com/Onboarding-Matters-Successful-Companies-Transform-ebook/dp/B091BH8SZ1
Her website: http://www.donnaweber.com
On Linkedin: http://www.linkedin.com/in/donnaweber
Donna was on episode 109 and episode 38.