264 Ross Fulton Product adoption in service of outcomes
helpingsells.substack.com
Ross Fulton is the founder and CEO of Valuize, which builds customer success strategies and operations that help companies grow their customers and revenue at scale. We talked about product adoption as a means for helping customers achieve the value they sought when they bought our software. In other words, product adoption is not the goal. Product adoption is a means to the end of helping customers do that job they hired our product to do and realize the value they intended. The point here is linking product use with outcomes.
264 Ross Fulton Product adoption in service of outcomes
264 Ross Fulton Product adoption in service…
264 Ross Fulton Product adoption in service of outcomes
Ross Fulton is the founder and CEO of Valuize, which builds customer success strategies and operations that help companies grow their customers and revenue at scale. We talked about product adoption as a means for helping customers achieve the value they sought when they bought our software. In other words, product adoption is not the goal. Product adoption is a means to the end of helping customers do that job they hired our product to do and realize the value they intended. The point here is linking product use with outcomes.