Ross Fulton is the founder and CEO of Valuize, which builds customer success strategies and operations that help companies grow their customers and revenue at scale. We talked about product adoption as a means for helping customers achieve the value they sought when they bought our software. In other words, product adoption is not the goal. Product adoption is a means to the end of helping customers do that job they hired our product to do and realize the value they intended. The point here is linking product use with outcomes.
More about Ross:
His company, Valuize.
The first article we talked about: 5 keys to sustainably reduce customer churn.
The second article we talked about: How to create an ideal customer profile to increase retention.
Interview on ideal customer profiles with the Congruity Group.
264 Ross Fulton Product adoption in service of outcomes