Episode 66: Tom Gerace On Selling Software In A Post-Advertising World
helpingsells.substack.com
In this episode we spoke to Tom Gerace, founder and CEO of Skyword, a leading content marketing platform and services company. Tom is a longtime entrepreneur and co-author of the book Storynomics: Story-drive Marketing in the Post-Advertising World. Tom joined us to discuss approaches to marketing and selling software in a post-advertising world.
Episode 66: Tom Gerace On Selling Software In A Post-Advertising World
Episode 66: Tom Gerace On Selling Software In…
Episode 66: Tom Gerace On Selling Software In A Post-Advertising World
In this episode we spoke to Tom Gerace, founder and CEO of Skyword, a leading content marketing platform and services company. Tom is a longtime entrepreneur and co-author of the book Storynomics: Story-drive Marketing in the Post-Advertising World. Tom joined us to discuss approaches to marketing and selling software in a post-advertising world.