281 Frank Zinghini's Customer: "I trust you with the future of my business. I can trust you with the keys to my office."
helpingsells.substack.com
Frank Zinghini is the CEO of Applied Visions, a custom application development company that helps his customers build software applications. How do you persuade potential customers to buy software that hasn't yet been built and will not (or may not) deliver results for weeks or months or even years into the future? And how do you do this, when each project is custom, and you have not way to say, "Here's what we did for this other customer," because the entire project is different?
281 Frank Zinghini's Customer: "I trust you with the future of my business. I can trust you with the keys to my office."
281 Frank Zinghini's Customer: "I trust you…
281 Frank Zinghini's Customer: "I trust you with the future of my business. I can trust you with the keys to my office."
Frank Zinghini is the CEO of Applied Visions, a custom application development company that helps his customers build software applications. How do you persuade potential customers to buy software that hasn't yet been built and will not (or may not) deliver results for weeks or months or even years into the future? And how do you do this, when each project is custom, and you have not way to say, "Here's what we did for this other customer," because the entire project is different?