273 Bill Cushard How to take customer success from defense to offense
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In this episode, Bill Cushard talks about the difference between defensive customer success and offensive customer success; and how to move from one to the other. Most software companies probably engage in defensive customers success, which is designed to retain customers. High-performing software companies engage in offensive customer success and grow customers. The question Bill addresses is how to move from being defensive to being offensive.
273 Bill Cushard How to take customer success from defense to offense
273 Bill Cushard How to take customer success…
273 Bill Cushard How to take customer success from defense to offense
In this episode, Bill Cushard talks about the difference between defensive customer success and offensive customer success; and how to move from one to the other. Most software companies probably engage in defensive customers success, which is designed to retain customers. High-performing software companies engage in offensive customer success and grow customers. The question Bill addresses is how to move from being defensive to being offensive.