196 Steve Frost Now more than ever, helping will sell, but selling won’t help
helpingsells.substack.com
Helping customers achieve outcomes from the products they buy from us is what services teams do. “Now...sales teams have to get on board with that,” says Steve Frost, vice president and managing director of revenue research and advisory for TSIA. “With all the uncertainty we are experiencing now, it's kinda hard to introduce something new to a prospect or customer. You’ve gotta provide some help and some guidance and value to the equation.”
196 Steve Frost Now more than ever, helping will sell, but selling won’t help
196 Steve Frost Now more than ever, helping…
196 Steve Frost Now more than ever, helping will sell, but selling won’t help
Helping customers achieve outcomes from the products they buy from us is what services teams do. “Now...sales teams have to get on board with that,” says Steve Frost, vice president and managing director of revenue research and advisory for TSIA. “With all the uncertainty we are experiencing now, it's kinda hard to introduce something new to a prospect or customer. You’ve gotta provide some help and some guidance and value to the equation.”