We think we are so smart. We finally figure out that niching down on a narrow customer segment is the best place to start and then grow. It works. But as we grow, it doesn’t occur to us that our customers start to niche us. What does that mean? Alex Goldfayn, CEO of the Evangelist Marketing Institute, and author of the new book,
195 Alex Goldfayn Customers niche us
195 Alex Goldfayn Customers niche us
195 Alex Goldfayn Customers niche us
We think we are so smart. We finally figure out that niching down on a narrow customer segment is the best place to start and then grow. It works. But as we grow, it doesn’t occur to us that our customers start to niche us. What does that mean? Alex Goldfayn, CEO of the Evangelist Marketing Institute, and author of the new book,