180 Garrett Mehrguth Make Your Customer the Star of the Show
helpingsells.substack.com
Should you target the decision-maker or the champion? I bet most of you would say, “Target the decision-maker. They sign the check, after all.” Not so fast, advises Garrett Mehrguth, CEO and co-founder of Directive, a performance marketing company for SaaS brands.
180 Garrett Mehrguth Make Your Customer the Star of the Show
180 Garrett Mehrguth Make Your Customer the…
180 Garrett Mehrguth Make Your Customer the Star of the Show
Should you target the decision-maker or the champion? I bet most of you would say, “Target the decision-maker. They sign the check, after all.” Not so fast, advises Garrett Mehrguth, CEO and co-founder of Directive, a performance marketing company for SaaS brands.