Empathy might be a soft skill, but empathy doesn’t mean passive. It means seeking first to understand, take someone else’s perspective, and understand their needs. With this information, we lead our buyers through a process.
Not pushy.
Leading.
Sometimes it means leading a buyer to the conclusion that our solution might not be a good fit.
Britta Fischlin combines 25 years of business and marketing background in media and high-tech with a deep level of listening, years of coaching, somatic practices, and energy healing to help entrepreneurs and solopreneurs release any obstacles and heal their relationship to business, marketing and selling so that they feel comfortable creating marketing visibility for their business and achieving their desired business success.
More about Britta:
Her website: https://brittafischlin.com
Britta’s blog post, "Empathy is a critical Tool in our Sales Tool Box” - https://brittafischlin.com/why-empathy-is-a-critical-tool-in-sales-process/
168 Britta Fischlin Empathy is Critical in Sales