116: April Dunford Wait! You're Positioning Yourself as Uber for Cats?
helpingsells.substack.com
"Innovative, new products are difficult to understand and we have only seconds to help customers understand why they should care." According to April Dunford, author of the new book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
116: April Dunford Wait! You're Positioning Yourself as Uber for Cats?
116: April Dunford Wait! You're Positioning…
116: April Dunford Wait! You're Positioning Yourself as Uber for Cats?
"Innovative, new products are difficult to understand and we have only seconds to help customers understand why they should care." According to April Dunford, author of the new book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It