I wanted to talk to Paul Rush, founder of Substantial, a digital product studio, because he has an important point of view on selling without being in hardcore selling. Like you, Paul does not come from a hardcore sales background. Although his background is computer science and your background is in post-sales, customer-facing roles, you both are selling everyday without being in sales. Whereas Paul is selling his company services to prospects, you are selling product features, service offerings, and especially selling renewals to your software. And yet we don't think of our selves as in sales.
114: Paul Rush People Buy from People They Like
114: Paul Rush People Buy from People They…
114: Paul Rush People Buy from People They Like
I wanted to talk to Paul Rush, founder of Substantial, a digital product studio, because he has an important point of view on selling without being in hardcore selling. Like you, Paul does not come from a hardcore sales background. Although his background is computer science and your background is in post-sales, customer-facing roles, you both are selling everyday without being in sales. Whereas Paul is selling his company services to prospects, you are selling product features, service offerings, and especially selling renewals to your software. And yet we don't think of our selves as in sales.