CSO Insights found that of companies that push through a CRM software implementation, less than 40% of organizations achieve full scales end-user adoption. That is what Brandon Bruce, COO and Co-founder of Cirrus Insight, tells us in this episode of Helping Sells Radio. We talk about why software projects fail and how to turn them around. He details all of this in his book, "The Shelfware Problem: A Guide to CRM Adoption."
Episode 70: Brandon Bruce on Why 40% of CRM Projects Fail
helpingsells.substack.com
Episode 70: Brandon Bruce on Why 40% of CRM Projects Fail
Helping Sells Radio
Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.
Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.Listen on
Substack App
RSS Feed
Appears in episode
Bill Cushard
Recent Episodes
Episode 70: Brandon Bruce on Why 40% of CRM Projects Fail