Feb 5, 2022 • 42M

330 Emergency Podcast: Aaron Thompson QBRs are stupid

 
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Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.
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Aaron Thompson, CRO at SuccessHacker, wrote a Linkedin article called "QBRs are stupid. Naturally, we had to talk about it. The problem is QBRs is that we say they are focused on the customer, but we deliver them as all about us. Aaron is begging us to re-examine the nature of our QBRs to make them actually about the customer and for the customer.

Here is a link to his article: https://www.linkedin.com/pulse/qbrs-stupid-aaron-thompson/?trackingId=PKMxzPJcSgCfxwMcYfhFcQ%3D%3D

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