Jeff Coyle is the co-founder and chief strategy officer at MarketMuse, which helps marketing teams improve the effectiveness of their content. As Jeff says, "We do the the why for content." This is the right question to answer before entering into any content publishing initiative, and the answer cannot be, "Because my boss told me to write these 10 blog posts." The 'why' matters. In fact, the earlier in the process you are informed by data, the more efficient your content is going to be. After all, as Jeff says, "The plague is spending time writing content that doesn't perform."
I am beginning the believe that artificial intelligence and machine learning is getting to the point at which it can help us mere mortals make better decisions.
More about Jeff:
His company, MarketMuse: http://www.marketmuse.com
On Linkedin: https://www.linkedin.com/in/jeffcoyle/
The blog post we talked about: https://blog.marketmuse.com/seo-content-strategy-how-to-bring-humans-and-search-bots-together/
More about ServiceRocket:
On Linkedin: https://www.linkedin.com/company/servicerocket/
On Twitter: https://twitter.com/servicerocket
On Facebook: https://www.facebook.com/ServiceRocket/
On Instagram: https://www.instagram.com/servicerocket/
316 Jeff Coyle AI and machine learning are coming to content marketing and your customers will thank you for it