Oct 15, 2021 • 1HR 1M
303 Ben Bensaou Innovation is about anyone anytime anywhere
Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.
Ben Bensaou is a Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD, Fontainebleau, France. His research and teaching activities focus on how to create innovating capabilities and competencies as a way to build an innovating organization and culture, and this led him to write, Built to Innovate: Essential Practices to Wire Innovation into your company's DNA.
We talked about the difference between execution and innovations, the difference between innovating and innovation, and how innovation is really about leaders because innovation is and should be about anyone, anytime, anywhere.
More about Ben:
His book: https://www.builttoinnovatethebook.com