Helping Sells Radio
Helping Sells Radio
297 Verl Allen Customer data is not useful without context
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297 Verl Allen Customer data is not useful without context

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Verl is the CEO of Claravine, a company that helps leading brands take ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI. Their platform, The Data Standards Cloud, makes it easy for teams to standardize, connect, and control data collaboratively, across the organization.

We talked about the importance of customer data quality and context and how to bring together customer teams with the data analysts to think about data more holistically.

More about Verl:

Verl Allen CEO Claravine on Helping Sells Radio podcast Bill Cushard customer data
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Helping Sells Radio
Helping Sells Radio
Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.