Jun 18, 2021 • 54M

274 David Dulany Your team's culture is your sales development program

Bill Cushard
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Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.
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David Dulany is the founder and CEO of Tenbound, a research and advisory firm focused and dedicated 100% to sales development performance improvement. He is also author of "The sales development framework: How to build and scale highly productive sales development program." We talked about his book, naturally, but we talked a lot less about the art and science of selling than you might think. His sales development framework spends a lot of time on culture and leadership and being proactive, and building a plan. It's an exercise in speeding up by slowing down. His framework will help you see precisely how to set up a successful sales development team in your company.

More about David:

  1. On Linkedin

  2. David’s company, Tenbound:

  3. The Book

David Dulany Tenbound on Helping Sells Radio with Bill Cushard Sales Development

David Dulany Tenbound on Helping Sells Radio with Bill Cushard Sales Development