274 David Dulany Your team's culture is your sales development program
David Dulany is the founder and CEO of Tenbound, a research and advisory firm focused and dedicated 100% to sales development performance improvement. He is also author of "The sales development framework: How to build and scale highly productive sales development program." We talked about his book, naturally, but we talked a lot less about the art and science of selling than you might think. His sales development framework spends a lot of time on culture and leadership and being proactive, and building a plan. It's an exercise in speeding up by slowing down. His framework will help you see precisely how to set up a successful sales development team in your company.
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