268 Rav Dhaliwal The missing piece in software sales

Helping Sells Radio

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268 Rav Dhaliwal The missing piece in software sales

Bill Cushard

May 14, 2021

This is Rav Dhaliwal's second appearance on Helping Sells Radio. See Episode 208. Rav is an investor and venture partner at Crane Venture Partners. He previously led customer success organizations at Slack, Zendesk, and Yammer, and before that support at Salesforce and IBM.

We talked about his latest article, "The missing piece of software sales" in which he makes the case that the way we create and service software products has changed, but the way we sell it has stayed the same. And it's holding us back. The missing piece of software sales is a business model innovation that Rav says more software companies need to embrace.

More about Rav:

His article: The missing piece of software sales
On Linkedin
Crane Venture Partners

Rav Dhaliwal of Crane Venture Partners on Helping Sells Radio with Bill Cushard

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Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.

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