263 Bruce Bower We want people to love taking our surveys
Bruce Bower is the founder & CEO of Swytchback, an insights platform authoring lightning-fast, engaging & gesture driven surveys grounded in proven research principles.
We talked about how he pivoted his company from a wishlist product designed to connect people and sell products to an insights survey tool design to collect preference data. They took a design first approach to their survey product with a goal to get people to “love taking our surveys.” With completion rates in the 80s and 90s percent, I think it’s working.
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