Apr 23, 2021 • 1HR 3M
263 Bruce Bower We want people to love taking our surveys
Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.
Bruce Bower is the founder & CEO of Swytchback, an insights platform authoring lightning-fast, engaging & gesture driven surveys grounded in proven research principles.
We talked about how he pivoted his company from a wishlist product designed to connect people and sell products to an insights survey tool design to collect preference data. They took a design first approach to their survey product with a goal to get people to “love taking our surveys.” With completion rates in the 80s and 90s percent, I think it’s working.
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