263 Bruce Bower We want people to love taking our surveys

  
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Bruce Bower is the founder & CEO of Swytchback, an insights platform authoring lightning-fast, engaging & gesture driven surveys grounded in proven research principles.

We talked about how he pivoted his company from a wishlist product designed to connect people and sell products to an insights survey tool design to collect preference data. They took a design first approach to their survey product with a goal to get people to “love taking our surveys.” With completion rates in the 80s and 90s percent, I think it’s working. 

More about Bruce: 

  1. On Linkedin

  2. Swytchback