Helping Sells Radio
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259 Chris Hicken Is your low-touch model really just customer support “plus?"
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259 Chris Hicken Is your low-touch model really just customer support “plus?"

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Chris Hickens is the co-founder and  CEO ’nuffsaid, a workflow intelligence company working on some interesting things to help customer success managers and other teams sift through everything people are working on and decide what to focus on work on next. We talked about a blog post he wrote recently that really blew my mind called, “Is your low-touch model really just customer support *plus*?”

We talked about the various engagement models, high, low, and tech touch and when to use which.

I wish I read his blog 18 months ago. 

More about Chris:

Chris Hicken 'Nuffsaid Helping Sells Radio Bill Cushard podcast

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Helping Sells Radio
Helping Sells Radio
Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.