215 Melissa Perri Product management is mostly about leadership

Melissa Perri is the CEO of Produx Labs, a product management consultancy, and the author of “Escaping the Build Trap.” She believes the key to creating great products is growing great product leaders. We talked about:

1. Misunderstanding value

2. Why product management is mostly about leadership

3. The difference between change agents and product managers. Which are you?

4. Her strategic deployment framework how I’m trying to escape the build trap

5. And most importantly, what to do instead of trying to come in, insult everyone, and change the product culture of a company over night. Yeah…exactly what I’m thinking. 

More about Melissa:

• The book: Escaping the Build Trap

• Melissa’s website

• On Twitter: @lissijean

• Product Institute

• CPO Accelerator