Peter Levitan knows something about adding value to companies. He spend 16 years in advertising at one of the largest ad agencies in the world, bought and sold three advertising agencies, and founded two internet startups, one of which was sold to Microsoft.
Levitan describes company value in a few ways. Sure, a company has value so it can be sold. You might call that the company valuation or market capitalization.
There is another element of value.
There is value in attracting employees who like what your company stands for and who want to come work for you and help you achieve your mission.
There is value in attracting customers who like you and want to come be your customer.
People need a shared mission.
Peter talked about a cyber security company called Clean.io. Cyber security does not sound like something that exciting. But Clean.io has a mission: to clean up the internet. Clean up the malware and phishing and social engineering and protect grandma from thieves stealing bank account numbers.
That’s a mission people can join.
Employees want to join.
Customers want to sign up.
Investors want to invest.
People need a share mission.
What mission are you on?
Learn more about Peter:
His Website
On Linkedin
His Book
Podcast: Advertising Stories
202 Peter Levitan Adding value to companies with a shared mission