What is the value of a certification program? Faez Ahmed, senior director, training & certification at ServiceNow and member of the customer education management association Europe (CEdMA), has a create answer. He says, ultimately, the market will determine the value of your certification program.
The question is, “Can a software company create that market of ‘buyers’ who will derive value from the certification program?”
As Faez describes, the answer to this question has three parts:
First, from the customer education team’s perspective, it comes down to good certification design and building a quality certification that make people want to earn it.
Second, from the perspective of the company buying the software, it needs to continuously enable its workforce to develop new skills and capabilities…just to stay competitive.
Third, companies need to recruit and hire new people with the right skills and capabilities in all of the various software technologies it uses to run the business. Think about this, two job candidates with the same skills and experience. The candidate with certifications has an edge.
This begins a virtuous cycle.
Product certification programs create a market of people who can use your software, so companies can hire those people, so that companies can buy your software.
Sounds like a win-win.
More about Faez:
The CEdMA Technical Training Manager certification program we talked about
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200 Faez Ahmed Product certification programs create markets