How do you get your customers to use your software? To execute that onboarding plan? To implement the plan from your last QBR? Amy Bucher, author of Engaged: Designing for Behavior Change, might be able to help.
With the right design approach that is based on marrying psychology and design, you can help customers change their behavior. This is what behavior change design is all about. You discover what your customers value and help them realize that.
It’s not easy.
But there is a method.
More about Amy:
Her book: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/
Her website: https://www.amybucherphd.com/
Her work at MadPow: https://madpow.com/about/team/all
The Michael Metts tweet: https://twitter.com/mjmetts/status/1243020392731750401
I love the book cover.
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