178 Amy Bucher Behavior Change Design Helps Customers Achieve THEIR Goals

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178 Amy Bucher Behavior Change Design Helps Customers Achieve THEIR Goals

Bill Cushard

Apr 10, 2020

How do you get your customers to use your software? To execute that onboarding plan? To implement the plan from your last QBR? Amy Bucher, author of Engaged: Designing for Behavior Change, might be able to help.

With the right design approach that is based on marrying psychology and design, you can help customers change their behavior. This is what behavior change design is all about. You discover what your customers value and help them realize that.

It’s not easy.

But there is a method.

More about Amy:

Her book: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/
Her website: https://www.amybucherphd.com/
Her work at MadPow: https://madpow.com/about/team/all
The Michael Metts tweet: https://twitter.com/mjmetts/status/1243020392731750401

I love the book cover.

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Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.

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