Helping Sells Radio
Helping Sells Radio
169 Michael Metts and Andy Welfle Give Users Clarity with Words
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169 Michael Metts and Andy Welfle Give Users Clarity with Words

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If you are like me, you think of design as primarily what something looks like and secondarily how something works. But you probably don’t think about all the words used in a product as part of the design.

This episode will change your perspective.

I interview Michael Metts and Andy Welfle, co-authors of “Writing is Designing: Words and the User Experience” about how a lack of good word design in products can get users into trouble.

In just one simple example, you know those error messages you get that don’t help you get out of the error or explain what to do next? Someone didn’t design that experience. This is what Michael and Andy do in their book…show you how to design for that experience…among many others.

Learn more about Michael and Andy:

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Helping Sells Radio
Helping Sells Radio
Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.