162 David Meerman Scott Creating Fans as a Business Model

I know what you’re thinking. I thought the same thing. “I work for an enterprise software company. We don’t have fans.”

If it’s true that you don’t have fans, it’s because you haven’t created any fans.

HubSpot has fans.

Atlassian has fans.

And to prove the point that any business can have fans, Hagerty Classic Car Insurance has one million subscribers to its YouTube channel.

David Meerman Scott, author of Fanocracy: Turning Fans into Customers and Customers into Fans, told us the story about how Hagerty Classic Car Insurance needed to figure out a better way to sell. The Hagerty CEO told David, "We specifically went out to create fans. That’s how we drive our business.” Creating fans was a deliberate business model. It’s working for Hagerty. It’s working for HubSpot. It can work for you.

Learn more about David:

1. David’s book: https://www.davidmeermanscott.com/books/fanocracy

Shout Out To…

Special thank you to Todd Hockenberry, author of The Inbound Organization: How to Build and Strength Your Company’s Future Using Inbound Principles and Helping Sells Radio guest (Ep. 136), for introducing us to David.