Harry Maziar may not be a technology professional as you and I would describe it. I don't care. He knows more about helpful selling than I'll ever know, which is why I wanted to talk to him on Helping Sells Radio. After a successful career in sales, then running sales, then as president, then as chairman of a publicly traded NYSE company, Harry wrote a book called, Story Selling: Sage Advice and Common Sense About Sales and Success. The book is full of memorable and useful advice, like "I must do something" will always solve more problems than "something must be done" and "self discipline is the original do-it-yourself job." After you read Harry's book, you can't help but call a customer and try to be helpful.
Learn more about Harry:
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147: Harry Maziar Great Sales People Don't Sell They Help People Buy