Scott Brown, author of (C)lean Messaging: A framework to help startup founders talk to humans, didn't actually turn acorns into gold. He was trying to explain to me how to apply one of the principles from his book. The key to being remembered is to combine a message with a picture and a story.
One of the stories in the book is of a company that applied this principle and came up with, "We turn acorns into gold." It makes sense when you read it. To help me understand this principle even more, Scott turned the podcast around and starting interviewing me to help me create my own (C)lean Message. And this exercise is proof that knowing something is next to worthless.
Applying it....that's an entirely different story. If you want more help, understanding what this (C)lean Messaging is all about....listen to the episode and wrap your head around this: Scott's (C)lean Messaging Framework, looks and operates like a business model canvas, but for crafting your message.
Learn more about Scott:
His website: https://scottbrown.co/
The book: https://www.amazon.com/lean-Messaging-framework-startup-founders-ebook/dp/B07KGKMGJ1
On Linkedin: https://www.linkedin.com/in/sc0ttbr0wn/
On Twitter: https://twitter.com/sbrown
We write about all of our podcasts! Check out the full posts and learn what we learn from our guests at helpingsells.com.
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143: Scott Brown Turning Acorns into Gold