113: Philip Bourne on Tying Technical Training to Outcomes

  
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Philip Bourne, Non-Executive Director of CEdMA Europe, and former Senior Director at Symantec, joins Helping Sells Radio to talk about his new book, Technical Training Management: Commercial Skills Aligned to the Provision of Successful Training Outcomes.

The book is released on 8 April 2019 just in time for the CEdMA Europe Conference in London. CEdMA is the Customer Education Management Association.

The main premise of Bourne's book is that we need to "develop and deliver results that provide the customer with an expected return on their IT investment (which, in case we forgot means investment in our products)."

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