Helping Sells Radio
Helping Sells Radio
110 (Re-Air): Heidi Gardner You Must Be a Specialist AND and Generalist
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110 (Re-Air): Heidi Gardner You Must Be a Specialist AND and Generalist

I recently re-listened to this episode with Heidi Gardner, Distinguished Fellow in the Center on the Legal Profession at Harvard Law School and author of Smart Collaboration: How Professionals and Their Firms Succeed by Breaking Down Silos.

What blew me away (again) was the point she made about the need for us to be both a specialist in our field AND a generalist. The question was: "Should we be generalists or deep specialists?" Gardner's response was a direct, "Yes, And."

"I don't think we have the privilege anymore of being one or the other."

But there is a trend towards being specialists. We are all headed down that road. And yet, the world is becoming more volatile, uncertain, complex, and ambiguous (VUCA). In a VUCA world, there is a huge demand for multi-disciplinary perspectives to tackle complicated problems. Smart collaboration is the ability to bring together a group of specialists to solve VUCA problems. Those who can do that in service of customers are at a huge advantage.

Smart Collaboration is one of my favorite, most thought-provoking reads of the last two years.

The Book: https://www.amazon.com/Smart-Collaboration-Professionals-Succeed-Breaking/dp/1633691101/ref=sr_1_1?keywords=smart+collaboration&qid=1553030427&s=gateway&sr=8-1

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Helping Sells Radio
Helping Sells Radio
Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.