Jul 20, 2021 • 59M

280 Mark Harari Get your customers to get you

Bill Cushard
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Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.
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Mark Harari is the best-selling author of Lobster on a Cheese Plate: How to Stand Out, Attract the Best Clients, and Win Every Sale That Comes Your Way. In his 20+ years in marketing, he’s won numerous awards for web design, video, copywriting, print advertising, and more.

So, what’s his specialty? Simple: generating leads.

We talked about his metaphor of a lobster on a cheese plate and his approach for helping the market see us as the obvious choice in our field. Our ideal customers should find us and say to themselves, "they are the obvious choice for me."

Do your customers say that about you?

More about Mark:

  1. The Book: https://bethelobster.com

  2. On Linkedin: https://www.linkedin.com/in/markharari

Mark Harari on Helping Sells Radio with Bill Cushard