Mathew Sweezey is the director of market strategy at Salesforce and author of The context marketing revolution: How to motivate buyers in the age of infinite media. We talked about a changing world of marketing and how Mathew is proposing a new definition of marketing based on the shift from a limited media environment to one of infinite media. He calls this new world "the context marketing revolution" and to quote from the book: "Today helping people achieve their immediate goals is the only way to break through the noise and motivate consumers to act.”
That is very Helping Sells Radio. And now you know why we had Mathew on the show.
More about Mathew:
256 Mathew Sweezey The context marketing revolution