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256 Mathew Sweezey The context marketing revolution
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256 Mathew Sweezey The context marketing revolution

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Mathew Sweezey is the director of market strategy at Salesforce and author of The context marketing revolution: How to motivate buyers in the age of infinite media. We talked about a changing world of marketing and how Mathew is proposing a new definition of marketing based on the shift from a limited media environment to one of infinite media. He calls this new world "the context marketing revolution" and to quote from the book: "Today helping people achieve their immediate goals is the only way to break through the noise and motivate consumers to act.”

That is very Helping Sells Radio. And now you know why we had Mathew on the show. 

More about Mathew:

Matthew Sweezey The Context Marketing Revolution

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Helping Sells Radio
Helping Sells Radio
Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.