Helping Sells Radio
Helping Sells Radio
251 Holly MacDonald Design customer training with value proposition design
0:00
-1:01:03

251 Holly MacDonald Design customer training with value proposition design

Share

Holly founded Spark + Co. in 2007 after over 20 years in training + development roles. Since 2007 Holly has been the project lead on over 70 training projects, most with online or elearning components. She’s done this for corporate, public sector, and non profit clients in both Canada and the U.S. 

Holly was recently acknowledged as an Articulate Super Hero by E-Learning Heroes, the world’s most empowering site for industry pros. Among the nearly 600,000 members of E-Learning Heroes less than 5% are awarded the ‘Super Hero’  designation that recognizes top contributors and their powerful influence on the elearning community.  

We talked about how designing training courses for customers is different that doing it for employees, and how we should use value proposition design and game thinking to build customer profiles and job stories so we can build training courses for customers they will actually want to take.

More about Holly:

Holly MacDonald on Helping Sells Radio podcast Bill Cushard

0 Comments
Helping Sells Radio
Helping Sells Radio
Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.