Helping Sells Radio
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250 Dave Duke and Mathew Sweezey Outcomes over experience
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250 Dave Duke and Mathew Sweezey Outcomes over experience

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Dave Duke is the chief customer officer and co-founder at MetaCX, Host of the Revenue Revolutionaries podcast and two-time Helping Sells Radio guest (Ep 95). Mathew Sweezey is the director of market strategy at Salesforce and author of the Harvard Business Review Press book, The Context Marketing Revolution. 

We talked to Dave and Mathew about a new ebook they collaborated on called, The new north star: experience is the method, outcomes are the goal. In it, the research suggests a new model and strategy for moving an organization from an experience-focused orientation to an outcomes-focused view point. 

More about Dave and Mathew:

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Helping Sells Radio
Helping Sells Radio
Helping Sells Radio is the enterprise software podcast for people who want to help customers achieve outcomes with software. We talk to technology professionals who work all over the customer journey, from marketing and sales to customer success and professional services, to unpack innovative ways people are taking a helpful approach with customers. Brought to you by ServiceRocket Media.